I have come to observe that many Vietnamese-Americans are subjected to the “Burnt Toast Phenomenon.” What I mean by this is that we are brought up to take the “lesser” of things. Often Vietnamese parents will encourage their children not to want expensive things, to save money and not buy anything that is not needed, and not “waste”. This can be frustrating for Vietnamese-Americans because living here, in the United States, we are encouraged to shoot for the top and the media constantly entices young people with top brands, trends and luxuries. We live in a society where movie stars are envied and worshipped and “things” are always in want. But yet our parents will tell us it is ridiculous and wasteful to “want” anything that is not absolutely necessary to live. This is ironic, because a lot of times this has nothing to do with how much money the person or family has, it is the mentality that the “bare minimum” is enough and saving is always better. If the “Burnt Toast” is edible and can save us money, then we should buy that instead of the fresh baked loaf of bread. If the day-old cookies are half off, as long as they are still edible, pick those instead of the new cookies.